Live events have become a key part of marketing efforts of Corporates, for both, B2B and B2C companies.  This roughly translates into creating exclusive and intimate experiences for a perfectly curated audience like management honchos, marketing & sales teams, creative and production managers, overseas delegates and VIPs with different offerings that are relevant and tailor-made for the occasion.  Supported by interesting themes, engaging activities, app-based management, interactive technology, super-efficient logistics, etc