The Brief
On 8th November, GROWW entrusted us with the responsibility of activating their pan-India IPO celebration across 59 locations. Our team handled end-to-end décor installations in three major cities each spread across multiple venues and multi-storied buildings welcoming more than 400 attendees at every location.
The objective
It was to deliver a unified, high-impact experience across all regions. However, the situation shifted significantly when the final execution brief was provided on 11th November, merely a day before the event. With less than 36 hours available, the project immediately became a race against time.
The challenges
- Executing an event at this scale across multiple cities requires weeks of planning, but we were entering a full-fledged national rollout with almost no buffer time.
- The biggest hurdle was finding reliable vendors across 59+ cities overnight especially for the three major metro hubs, where crowd size crossed 400+ people each.
- Many cities had limited vendor options, while others required emergency onboarding. Several key elements weren’t available locally and had to be airlifted overnight, because traditional logistics simply wouldn’t make the deadline.
- We also faced the pressure of shifting elements between cities, rerouting supplies, coordinating manpower, and balancing resources in real time. Every decision had to be quick, accurate, and flawless.
Execution
We activated an internal war-room command center, mobilizing regional task forces across the North, South, East, and West zones. Vendor discovery and onboarding began immediately, with teams working round the clock to lock availability, negotiate timelines, and prepare each city for parallel execution.
Critical materials were airlifted the same night, and multi-city dispatches were rolled out simultaneously with minute-to-minute tracking.
Senior production leads were assigned to the three major cities to manage large-scale setups, ensure quality control, and coordinate the massive footfall.
Every location, from Tier-1 metros to Tier-2 and Tier-3 cities, received detailed SOPs to ensure the event looked and felt uniform across the country.
Our teams worked through the night installing branding, setting up technical equipment, coordinating decor, managing last-minute shortages, and ensuring seamless alignment across all touchpoints. Whenever unavoidable gaps appeared, we arranged inter-city element shifting, ensuring each venue received exactly what it needed.
By sunrise on the 12th, every venue across all 59 locations was ready. The branding was up, the setups were complete and hundreds of team members across the country were preparing to step into a synchronized celebration.
Result
The event went live without a single delay. Groww’s IPO milestone unfolded perfectly in sync across India, with the major cities hosting massive gatherings and the smaller locations celebrating with equal enthusiasm.
The execution quality remained consistent across the board; something rarely achieved under such pressure. The client was delighted, the teams were energized, and the celebration became a benchmark moment for what’s possible when challenge meets conviction.
EVENTIVE COMMUNICATIONS
Ready to elevate your next event? At Eventive Communications, we turn tight timelines, complex multi-city rollouts, and last-minute requirements into flawlessly executed experiences. With deep expertise in End-to-End Event Management and Pan-India Logistics & Vendor Coordination, we deliver precision, consistency, and speed every single time.
Whether you're planning months in advance or racing against the clock, our team brings the agility, clarity, and operational mastery needed to make any event unforgettable.
Let’s create an experience that sets a new benchmark.
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